American Crew®

American Crew® stands as a trailblazer in the professional men's grooming industry, renowned for its commitment to innovation, quality, and education. Since its inception in 1994 by stylist David Raccuglia, the brand has continually pushed boundaries, shaping men's grooming trends worldwide. Central to American Crew's success is its extensive range of cutting-edge grooming products, meticulously crafted to meet the diverse needs of modern men. From game-changing styling products like Fiber, which revolutionized the industry in 1995, to its comprehensive shave and skincare lines introduced in 2000, the brand has consistently delivered excellence.

Continuing to evolve, American Crew expanded its product offerings in 2016 with new pomade varieties and introduced further innovations in 2019 with additions to the Fiber family. In 2023, the brand diversified its styling options with ten distinct styling pucks, catering to every occasion and style preference. American Crew remains synonymous with premium quality, style, and expertise, empowering men to look and feel their best every day.